Think Brand with Google
- Written by Camilo Marín
- Posted 7 años ago
- 145 comments
- Cultura, Uncategorized
1- No asuma que la gente asume: La gente no asume nada, por el contrario cuestiona todo. La gente no traga entero.
2- Cree empatía: Cómo? Generando comunicación auténtica. Además no olvide que usted (el cliente) no es el consumidor y por lo tanto su opinión es MUY subjetiva.
3- Sea defensor de la realidad: Sea fan #1 de la verdad, de lo que no es maquillado ni impuesto. El mundo no es perfecto, ni lleno de modelos. Un buen ejemplo es la campaña de Dove “Gorditas”.
4- Cree relaciones: No sea impertinente ni interrumpa con su producto o servicio. Cree confianza. No se comunique solo una vez (sea constante). El consumidor espera familiaridad…quiere verlo con frecuencia para así permitirle entrar a su vida.
5- Sea un curador: Simplifique su propuesta de valor. Personalice su comunicación. Targuetice lo mas que pueda. Un ejemplo: BMW, Minicooper y RollsRoyce pertenecen a la misma compañía, pero van dirigidos a segmentos totalmente distintos.
6- Sea educador: No venda, enseñe!! Evangelice, empodere, ayude. Haga que sus consumidores sean sus mejores vendedores. Un buen ejemplo: TeslaMotors (vehículos eléctricos).
7- Sea filántropo: Pero no desde la palabra sino desde la acción, no desde el dinero sino desde el tiempo que de verdad pueda regalar a quien mas lo necesite. Un ejemplo: los empleados de Google destinan una parte de su tiempo a ayudar literalmente a quienes mas lo necesitan.
Desarrollo de Marcas
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